TikTok Shop Growth Outpaces Amazon & Shopify

Globally, consumers and businesses are embracing the opportunities the social media giant offers.

The recent opening of TikTok's seller portal has brought a new sales option to the ecommerce sector and, with it, significant growth to the platform as it outshines both Amazon and Shopify.

Visits to all of TikTok’s seller portal subdomains have surged over the last 12 months. This exponential growth amounts to over 400% YoY on average. This compares to 34% and 8% for Shopify and Amazon, respectively. The US alone saw an average increase of 2745% after the Shop launched in September 2023.

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